MilkShake Factory, the neighborhood dessert destination known for its handspun milkshakes and small-batch, premium chocolates, will open its fifth New Jersey location on Saturday, November 14. Located at 1377 Route 35 Middletown, NJ 07748 the new shop will bring the brand’s signature desserts to one of Middletown’s central commercial areas, offering a new destination for families and residents of Middletown and surrounding Monmouth County communities to enjoy handcrafted treats.
To celebrate, MilkShake Factory Middletown will host a grand opening event on Saturday, November 14 from 12 p.m. to 4 p.m., featuring a buy one, get one free offer on shakes, sundaes, and molten cups, free MilkShake Factory T-shirts for the first 100 guests, a gift basket for the first guest in line, and giveaways throughout the afternoon.
The Middletown location is owned and operated by locally owned and operated by franchisees and location owners Andrea and John Walsh, longtime residents who have called the township home for the past 11 years. Having raised their children, built lasting friendships, and created countless family memories in Middletown, the couple was especially excited about the opportunity to open their first MilkShake Factory in the community that has meant so much to their family.
When the Walshes were introduced to MilkShake Factory, they were drawn to its family roots, commitment to quality, and the opportunity to create a place where people could come together over something as simple as a milkshake. The brand’s history, dating back to a family-owned chocolate shop in Pittsburgh more than a century ago, resonated with the couple, who saw an opportunity to bring that same sense of tradition and connection to their own community.
“Middletown has been home to our family for more than a decade, and there’s something really special about opening our first MilkShake Factory right here,” said Andrea Walsh, franchisee and owner of MilkShake Factory Middletown. “We’ve raised our children here, built wonderful friendships, and made so many memories along the way. Being able to bring something we genuinely love to the people who have been part of our lives makes this opportunity even more meaningful. We can’t wait to open our doors and share it with everyone.”
Finding the right location was equally important to the Walshes. With Middletown’s neighborhoods spread throughout the township and several neighboring Monmouth County communities nearby, they wanted a convenient, welcoming place where residents from across the community could stop by, whether for an after-school milkshake, a family outing, or a sweet treat after dinner. Situated along the bustling Route 35 corridor, the new shop offers an accessible spot for neighbors to gather and enjoy something special together.
“We want this to be the kind of place where families make memories, kids look forward to stopping by after school, and neighbors run into familiar faces,” said John Walsh, franchisee and owner of MilkShake Factory Middletown. “What drew us to MilkShake Factory was the care that goes into everything they make, and we’re excited to bring that same level of quality and hospitality to Middletown. Our hope is that this becomes a place people return to again and again, not just for the milkshakes, but because they feel welcome every time they walk through the door.”
MilkShake Factory’s menu features an assortment of indulgent milkshake flavors, including fan favorites like Chocolate Dipped Strawberry and Campfire S’mores, alongside handcrafted sundaes, molten chocolate cups, and housemade chocolate treats. Every item is made with MilkShake Factory’s signature ice cream, created fresh in-store daily using the Edwards family’s exclusive recipe.
MilkShake Factory is more than just a dessert shop; it is a brand built on over a century of family tradition and chocolate-making expertise. Founded in 1914, the company began as a small soda fountain and chocolate shop in Pittsburgh, PA, where generations of chocolatiers crafted premium confections using time-honored techniques and the finest ingredients. What started as a local sweet shop has grown into a beloved dessert destination, seamlessly blending classic craftsmanship with modern indulgences. Today, MilkShake Factory stays true to its roots in chocolate and its heritage as a family-founded brand, while bringing joy to new communities across the country through its growing franchise program.
MilkShake Factory Middletown is located at 1377 Route 35, Middletown, NJ 07748. Guests can contact the store at 732-893-0154. For more information, visit MilkShakeFactory.com.
