Bubbakoo’s Burritos has been growing rapidly since 2008, and it continues to be a dominating force in the dining landscape. The unique Mexican-fusion concept has redefined the burrito industry and is now looking to strategically expand into non-traditional venues and go beyond the conventional brick-and-mortar establishments.

Following the opening of its second casino location at Soaring Eagle Resort in Mt. Pleasant Michigan, the New Jersey-based brand has doubled down on its tactical expansion plans and has sights set on catering to on-the-go consumers with flexible formats. Performing well in high-traffic areas such as The Stone Pony music venue, Jersey Shore Premium Outlets and Resorts Casino in Atlantic City, Bubbakoo’s Burritos is committed to the ongoing outlook.

“Our interest in growing our non-traditional footprint stems from our ongoing mission to bring the Bubbakoo’s Burritos flavor to guests wherever they are,” says Bill Hart, co-founder of Bubbakoo’s Burritos. “We are an adaptable brand, and while we’ve primarily focused on traditional growth, we view our flexible formats as a key way to attract new and established operators. As we continue to increase our location count and enter new states, we’re eager to bring our flavor to even more communities.”

The decision to venture into these unique atmospheres aligns with the concept’s strategy to bring its bold flavors and customizable options to diverse audiences. By expanding into these entertainment-centric venues, the brand aims to enhance the overall experience for visitors and operators alike, offering a quick and convenient dining option. Having seen success at the already-open locations, Bubbakoo’s Burritos is poised to further amplify its presence at similar venues in the coming years. 

Bubbakoo’s Burritos has been a Mexican-fusion staple in many communities since the brand’s inception in 2008. Featuring a variety of unique, customizable and wow-worthy menu items made-to-order with fresh ingredients, the brand has grown from its Jersey Shore roots and expanded to more than 100 locations across the United States.

In the 45 years since its first release, the Franchise 500 list has become not only a competitive measure for franchisors, but also a primary research tool for those interested in franchising. Bubbakoo’s Burritos’ position on the list is indicative of its success as a franchise company.

To view Bubbakoo’s Burritos in the full ranking visit www.entrepreneur.com/franchise500. Results can also be found in the January/February 2023 issue of Entrepreneur.