Chronic Tacos is reinventing the photobomb with a little help from its menu items and giving its loyal customers a chance to win backstage passes to the Blaze N Glory concert at the San Manuel Amphitheater in San Bernardino on Saturday, May 16, 2015.

The California-inspired Mexican grill celebrating the authenticity and individuality of its customers is jumping into the second year of the company’s partnership with Live Nation by asking its customers to share their best burrito photobomb. The first sweepstakes hosted by Chronic Tacos will bring out the individuality of their loyal customers through a social media campaign that will award 25 first-prize winners with tickets and backstage passes. Winners will earn exclusive entry privilege to the Blaze N Glory concert and the opportunity for an up-close and personal look at their favorite bands while enjoying Chronic Tacos food.

“For the second year of our partnership with Live Nation, we wanted to elevate the concert experience in a way that captures the individuality of our customers,” says Michael Mohammed, CEO of Chronic Tacos. “This is a great way for us to share the love of music with our loyal customers.”

As part of the two-year partnership with Live Nation, an entertainment company dedicated to connecting fans with music’s most popular artists, Chronic Tacos will be the sponsor of the VIP Lounge at the Verizon Wireless Amphitheater and cater exclusive VIP events for Chronic Tacos fans at the amphitheater throughout the year.

The eclectic Chronic Tacos menu features authentic third-generation Mexican recipes and encourages customers to customize their orders. Ingredients are fresh, locally sourced and prepared at each location daily from scratch. Offering only the highest-quality ingredients and a wide variety of authentic Mexican flavors, customers can choose from carne asada (steak), pollo asado (chicken), carnitas (slow-cooked pork), al pastor (spicy marinated pork), and fresh pico de gallo and guacamole. Customers can also order grilled, beer-battered, or baja-style fish and shrimp. Introduced in 2014, Chronic Tacos also serves a breakfast menu all day that includes tacos and burritos. Rounding out the menu, Chronic Tacos offers a variety of Mexican beers, sodas, and horchata.

The Chronic Tacos burrito photobomb sweepstakes concludes on May 8, 2015.



Consumer Trends, Customer Experience, Fast Casual, Marketing & Promotions, News, Chronic Tacos