DTT announces the launch of a groundbreaking customer feedback tool, SCREAM.  

SCREAM is accessible through DTT’s enterprise portal, MyDTT, and allows restaurant operators to receive and respond to customer comments instantly and very simply by text message and/or e-mail. With marketing posted prominently throughout participating stores, patrons are able to text their questions, comments, or complaints to the owner/manager directly. 
After a very successful three-month pilot in 30+ locations, DTT decided to launch the service company-wide. McDonald’s owner operator, Conny Kramer, tested the product in eight of her stores and will be rolling it out into all 14 this month.  
“We are very excited about the program. The feedback we get from customers via text is a lot more effective than what we have received in the past with other programs. This is an opportunity to hear directly from customers and tend to their concerns immediately. We would not open another store without including the SCREAM product. It is really helping to manage our multi-unit operation,” says Conny.
Cold Stone Creamery operator, Scott Knepper, tested the service in all of his Cold Stone units.  
“I have nothing but good things to say about the program,” says Scott. “Customers do a good job of pointing out areas of improvement at the stores. It’s a great tool and opportunity for me to communicate with them directly,” he adds. 
“This is a really exciting time for us at DTT. We are very proud to be launching such an innovative product and know that our customers will quickly recognize the value in creating a direct line of communication with their own customers and will appreciate the ability to manage the whole program from our online portal, MyDTT. The feedback we received from our pilot customers was outstanding. This is yet another differentiator for us as the industry leader in video surveillance, loss prevention, and managed services," says Sam Naficy, president/CEO for DTT. “I look forward to seeing SCREAM in restaurants all over the country!” 
Consumer Trends, News, Operations, Restaurant Operations