Firehouse Subs is kicking off the New Year with the introduction of its new daily sub deal.

For a limited time, Firehouse Subs restaurants across the country will be “SUBprising” customers with their favorite subs each day for just $5.55.

Each day of the week will be dedicated to a different sandwich, so guests can check out their nearest Firehouse Subs restaurant for the sub of the day. From Italian Sunday to Meatball Monday, guests will get a new rush of flavor everyday without breaking the bank. The subs will vary by restaurant location during the week.

In 2015, Firehouse Subs expanded its brand presence to the international market, debuting in Ontario, Canada and further expanding in 2017 to Mexico City, Mexico. Also in 2015, the brand introduced its first digital loyalty rewards program, Firehouse Rewards, which allows guests to earn and redeem points for each visit through a smartphone app.

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