The wait is over. Firehouse Subs, the firefighter-founded restaurant brand known for its hot, hearty subs, is bringing back the fan-favorite Thanksgiving Turkey Sub to participating restaurants nationwide. After selling out across the country last year, the Thanksgiving feast-inspired sub returns by popular demand and is available now through the end of December, while supplies […]
Firehouse Subs, the firefighter-founded hot sub brand known for its commitment to community impact, has officially opened its 200th restaurant in Canada. The landmark location in Calgary, Alberta marks a full-circle milestone: Alberta was home to the 100th Firehouse Subs Canadian restaurant, meaning the brand has doubled its national footprint since 2024. Franchisees Cody Gosling […]
Firehouse Subs, the firefighter-founded hot sub brand known for its unwavering commitment to community impact, is heating up development in Texas. The brand announced today a multi-unit agreement with the operator, William Ellis, to develop new restaurants in San Antonio. This will result in more than 130 Firehouse Subs restaurants in Texas and further establish the […]
Firehouse Subs, the firefighter-founded hot sub brand known for its unwavering commitment to community impact, has jumped out of the gates strong in 2026. Through the first six weeks of the year, seven restaurants have opened across North America. This includes: New restaurant openings are strengthening the presence of Firehouse Subs in key growth markets, including […]
Just in time for the holiday season, Firehouse Subs is bringing back a fan-favorite, indulgent menu item: the French Dip. Available now, this hearty sandwich features premium roast beef, caramelized onions, melted Swiss and provolone cheeses, and Italian seasoning, all served on a toasted garlic butter roll. To take this decadent experience to the next level, […]
Firehouse Subs announced the appointment of Carolina Berti as Chief Marketing Officer, U.S. & Canada. In her new role, Berti will oversee brand marketing, menu innovation, and guest engagement strategies to further accelerate the brand’s growth and strengthen its connection with guests. “Carolina’s unique blend of creativity, innovation, and business insight will strengthen our connection […]
Firehouse Subs, the restaurant brand founded by two former firefighter brothers, is reinforcing its commitment to franchise growth and honoring its service-focused roots with new financial incentives designed to fuel expansion. This year, the brand is evolving its Development Incentive Program to include both new and existing franchisees while also renewing its Veteran and First […]
Firehouse Subs is bringing back their fan-favorite ‘Name of the Day’ deal, offering free subs on Sunday, February 9 to guests with names inspired by football icons. While the Eagles and Chiefs battle it out on the field, guests named Cooper, Tom, Julian, Von, Nick, Peyton, Patrick, or Eli can score a free sub of their own! Name of the […]
