la Madeleine is debuting a specialty coffee program at cafés nationwide, pairing the brand’s beloved French-inspired bakery with quality espresso beverages and signature flavors designed to give guests even more to savor.
Fresh espresso. New flavors. A whole new café experience. At the heart of the program are three handcrafted Signature Lattes, starting at $5.29 and available hot or iced:
- French Madeleine Latte: Velvety espresso meets the delicate vanilla-butter essence of la Madeleine’s signature madeleine for a latte inspired by one of the bakery’s most recognizable treats.
- Brown Butter Toffee Latte: Rich espresso swirled with nutty brown butter and golden toffee sweetness for a warm, indulgent latte.
- Pistachio Latte: Silky espresso meets luscious pistachio for a subtly sweet, nutty latte.
From a morning coffee paired with a freshly baked croissant to an afternoon latte shared with a friend, the expanded offerings build on la Madeleine’s continued evolution as a destination where guests can enjoy more than a meal.
“Our bakery has always been at the heart of the la Madeleine experience,” said Lionel Ladouceur, CEO of la Madeleine/Groupe Le Duff. “We wanted to create a coffee program that feels just as special. These new handcrafted lattes bring together quality espresso and flavors that feel distinctly la Madeleine, giving guests another reason to stay awhile and make our cafés part of their everyday ritual.”
To give Bonjour Rewards members even more reason to discover the Signature Lattes, la Madeleine is offering its “2 Coffees. Then Voilà!” challenge through Sept. 30. Members who purchase any two qualifying coffees through the la Madeleine app or online ordering between Sept. 16-30 will earn a reward for a free qualifying coffee, redeemable on a subsequent visit. The offer includes the new Signature Lattes, along with a variety of la Madeleine coffee and espresso favorites. The free coffee reward will be added to members’ accounts within approximately 24 hours of their second qualifying purchase and must be redeemed by Oct. 7.*
The celebration continues on National Coffee Day, Tuesday, Sept. 29, when the first 50 guests at each participating la Madeleine café who purchase any coffee in-store will receive a free limited-edition mini coffee cup keychain, modeled after la Madeleine’s new blue coffee cups, while supplies last.**
Built around warmth, belonging and everyday moments of connection, the specialty coffee program brings a fresh dimension to the la Madeleine ritual while staying rooted in the familiarity and the bakery favorites guests already know and love.
Prices vary by location. For more information, visit lamadeleine.com.
*Bonjour Rewards “2 Coffees. Then Voila!” challenge available Sept. 16-30, 2026. Digital orders only. Guests must be Bonjour Rewards members and purchase two qualifying coffees through the la Madeleine app or online ordering during the promotional period to earn a free qualifying coffee reward. Reward must be redeemed by Oct. 7, 2026. Valid at participating locations only. Cannot be combined with other offers. la Madeleine reserves the right to modify or cancel at any time. Full terms can be found at lamadeleine.com/2-coffees-then-voila.
**National Coffee Day keychain giveaway (Sept. 29): In-store coffee purchase required. Offer limited to the first 50 guests per participating location, while supplies last. No rain checks. Valid at participating locations only. Cannot be combined with other offers. la Madeleine reserves the right to modify or cancel at any time.
