Naf Naf announced it has named Greg Willman as the company’s Chief Executive Officer effective June 15. Gary Beisler, who has been acting as interim Chief Executive Officer, will continue as Chairman of the Board for the company. In his role as CEO, Willman will oversee the company’s corporate and franchise strategy and operations

Willman brings to the position a wealth of knowledge and expertise operating, advising and investing within the restaurant space and beyond for more than 20 years. A Co-Founder and Chief Executive Officer of 316 Investments, Willman was one of the first developers and operators of Qdoba Mexican Grill restaurants successfully growing the brand in several new markets, and before a successful exit, was the brand’s largest franchisee. After exploring several emerging brand opportunities, his group became Naf Naf’s first franchisee signing an exclusive area development deal for Central Indiana. Prior to becoming an entrepreneur, he had a very successful corporate career spanning both Fortune 500 and smaller, high-growth companies where he held senior executive roles in marketing, strategy and business development.

“Greg is the right leader for this company especially during these unprecedented times,” says Beisler. “He understands what it takes to successfully grow an emerging brand, and his strong finance and operations experience, coupled with his passion for the Naf brand, will take this company to the next level.”

“I was initially attracted to Naf Naf for the unique and high quality Middle Eastern cuisine, and saw an opportunity to get involved at an early stage as a franchisee to help grow this compelling concept,” says Willman. “I am thrilled now to join the team as CEO and help drive the next stage of growth for the company.