Rita’s Italian Ice announced the winners of its system-wide 25th Anniversary “Scratch and Win” game promotion. Launched in May to celebrate Rita’s silver anniversary, the promotion offered guests the chance to win $25,000 or a vacation to Riviera Maya, Mexico, courtesy of Apple Vacations.

The winner of the $25,000 was Lori Schwartz of Manalapan, New Jersey, and the winner of the vacation to Riviera Maya was Janine Merolla of Norristown, Pennsylvania.

“Rita’s has bestowed upon me a huge financial help with this $25,000 prize,” Schwartz says. “It’s true what they say about Rita’s brand promise of Ice, Custard and Happiness—because they’ve surely provided enough happiness to last a lifetime.”

“Since I’m a huge fan and frequent visitor to Rita’s, I thought I’d take a chance at answering the 25th anniversary trivia questions online,” Merolla says. “Lucky for me, I actually won a fantastic trip to Mexico and a dose of happiness courtesy of the generous team at Rita’s.”

The 25th Anniversary “Scratch and Win” game promotion began on May 1 and ended on May 31.

“We wanted to celebrate our 25-year legacy with a promotion for our loyal fans, who are the primary reason we remain a strong brand and a successful franchise concept,” says Jim Rudolph, chairman and CEO of Rita’s Franchise Company. “In these challenging economic times, we were thrilled to delight guests with additional forms of happiness beyond our delicious treats.”

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