Smoothie King Franchises, Inc., a leading smoothie franchise company with more than 900 stores worldwide, announced it will launch $5 Fridays as a national promotion, beginning Thursday.

Every Friday Smoothie King will offer guests any medium-sized, 32oz, smoothie of their choice for just $5 and Meal Replacement Smoothies for just $6.

“As we enter New Year’s resolution season, we want to offer guests an easy, delicious way to achieve their health goals in 2018 and beyond,” says Katherine LeBlanc, director of brand marketing, Smoothie King. “Now guests can enjoy special pricing on their favorite smoothies as they head into the weekend. Our $5 Fridays offer another convenient, affordable option to guests who are eager to lead a healthy, active lifestyle.”

The $5 Fridays offering is just one of the ways Smoothie King is upgrading its menu for guests. In addition, in fall 2017, the leading smoothie brand announced its Cleaner Blending initiative. Smoothie King will remove added sugar from more than 50 smoothies and will remove artificial flavors, artificial colors, artificial preservatives, and added hormones from all smoothie ingredients and introduce non-GMO fruits and veggies in 2018.

Smoothie King also announced it is adding more whole fruit to its menu by introducing whole wild blueberries sourced from Maine and Canada.

Adding more whole fruit to its offerings is a major milestone of Smoothie King’s Cleaner Blending initiative, which the national chain is rolling out throughout 2018, and will involve the removal of added sugar from more than 50 of its smoothies as well as the removal of artificial flavors, artificial colors, artificial preservatives, added hormones and GMO fruits and veggies from its ingredients.

“Our whole, wild blueberries pack more intense flavor than other varieties, and also help us continue to fulfill our Cleaner Blending promises,” said Mitchell Grittman, Food Scientist for Smoothie King. “We’re improving what we put into our smoothies so guests can feel good about what they’re putting into their bodies.”

Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company with more than 900 units worldwide. In 1973, Smoothie King started as a health foods store. The founder developed Smoothie King’s original proprietary smoothies by experimenting with blending together different fruits and vegetables with high quality supplements that made him feel better.

In 1989, Smoothie King became the first smoothie franchise in the U.S. and currently operates in 34 states, the Caymans, Trinidad and Tobago and the Republic of Korea. In 2017, Smoothie King was ranked No. 1 by Entrepreneur magazine in the juice bar category for the 24th year and No. 123 overall on the 2017 Franchise 500 list. In 2014, Smoothie King partnered with the New Orleans Pelicans of the National Basketball Association to launch the Smoothie King Center, a multi-purpose indoor arena in New Orleans, Louisiana.

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