The Growth 40

A Closer Look: The following data is from American Express Business Insights. According to the company's experts, each quick serve will watch different factors to decide whether expansion into an area is right. But negative numbers don't always tell the full story. For example, if a city posts a declining transaction size but its number of real transactions is up, it may be a good place for operators to expand, if their concepts rely on high traffic and low ticket averages.

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RankingMetropolitan AreaPopulation Change (2000-10)Change in Spend (2000-10)Change in # Transactions (2000-10)sort descendingChange in Avg. Transaction Size (2000-10)Score
2Seattle, WA395,93134%28%5%29
9Minneapolis, MN311,02725%26%-1%57
31New York, NY574,10719%24%-4%105
37Providence, RI17,85516%23%-5%124
11Boston, MA161,05823%23%0%63
18Baltimore, MD157,49520%22%-2%84
15Detroit, MI-156,30722%22%0%80
8Miami, FL557,07122%21%0%57
12San Francisco, CA211,65122%21%1%63
24Pittsburgh, PA-74,80220%21%-1%91
1Orlando, FL489,85023%20%2%28
29Charlotte, NC427,59015%20%-4%96
16Los Angeles, CA463,21019%19%0%82
14San Jose, CA101,09219%19%0%75
3Portland, OR298,12828%19%7%38
32Chicago, IL362,78916%18%-1%107
4Riverside, CA970,03019%18%1%45
25Jacksonville, FL222,84616%18%-2%91
33Columbus, OH223,84215%18%-3%114
27San Diego, CA281,48016%18%-1%95
21Raleigh, NC333,41915%18%-2%87
7Washington, DC785,98719%18%1%56
13Sacramento, CA352,27018%18%0%67
6Las Vegas, NV575,50418%18%0%55
39New Orleans, LA-148,74616%18%-2%129
34Memphis, TN110,89615%18%-2%116
30Rochester, NY16,49219%17%1%96
36St. Louis, MO114,20916%17%-1%118
20Salt Lake City, UT155,33917%17%0%84
17Cleveland, OH-70,90323%17%5%83
10Denver, CO364,24219%17%2%62
5Austin, TX466,52619%16%3%54
38Virginia Beach, VA95,31314%16%-1%129
35Atlanta, GA1,020,87914%16%-2%117
26Birmingham, AL75,80918%16%2%91
19San Antonio, TX430,80516%16%0%84
40Kansas City, MO-KS199,29614%15%-1%130
22Nashville, TN278,14516%15%1%89
23Richmond, VA161,29417%15%2%90
28Houston, TX1,231,39315%14%1%96

Methodology: The Growth 40 cities are ranked based on a cumulative score. That cumulative score is made up of population rank, spending rank, number of transactions rank, and average transaction size rank. Population data is based on the 2010 U.S. Census. Spending, number of transactions, and average transaction size data were provided by American Express Business Insights. Ties in the cumulative scores were decided based on raw population data, with the larger metro ranking higher.

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