Industry News | July 2, 2009

Arby's Adds to Roastburger Line

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Arby’s is introducing an addition to its Roastburger family of sandwiches: the BBQ Bacon Cheddar Roastburger. The sandwich features oven-roasted, thinly sliced roast beef, and is topped with cheddar cheese, pepper bacon, crispy onions, tomato, pickle slices, and BBQ sauce on a specialty roll.

Introduced in March of this year, Arby’s new line of Roastburger sandwiches, “The Burger Done Better,” is available in three varieties: the All-American, the Bacon & Bleu Cheese, and the Bacon and Cheddar.

As a promotion for the new sandwich, Arby’s will give away a free BBQ Bacon Cheddar Roastburger, with purchase of any size drink, on July 9 to patrons who text a code to a special number. In addition, Arby’s will showcase the sandwich, with a small fry and drink, as a $5 combo meal throughout the months of July and August.

"Our BBQ Bacon Cheddar Roastburger is the perfect sandwich for summer and with special pricing through August, it’s hard to resist,” says Steve Davis, chief marketing officer of Arby’s.