Industry News | April 29, 2010

Arby's Gives Digital Menuboards a Try

WAND Corporation announced its development of a Digital Menu Board solution for the Arby’s community. The second-largest Arby’s franchisee, Carisch Inc., is testing the solution in one of its Wisconsin locations. WAND Digital Menu Boards have been developed to allow easy installation, one-click remote web updating, and the ability to interface with the point of sale to ensure maximum price compliance.

“We’re pleased that Carisch has chosen to test our solution by deploying a WAND Digital Restaurant,” says Greg Perrill, chief operating officer of WAND Corporation. “We’ve been partners with the Arby’s community for nearly a decade and we look forward to doing even greater things as our relationship continues to build.”

The newly remodeled location now features 42-inch LG Electronics commercial grade screens controlled by WAND technology and also utilizes WAND NextGen POS software. Arby’s Digital Menu Board content is dynamically updated to coincide with promotions, specials, and local events. A multi-daypart strategy has been established to promote the right items during the best time of the day to drive up sales. Arby’s design projects the sophistication of a fast-casual restaurant inside a leading quick serve, displaying the quality selection one might expect to find in a pricier locale but taking less time to provide a customer her/his order. The Digital Menu Board design at Carisch Inc.’s location lends itself well to imprinting the Arby’s brand on the store, while also lending itself to rapid deployment and assistance.

Furthermore, Carisch Inc.’s decision to install Digital Menu Boards are its attention-grabbing appeal, which takes hold of a patron’s interest and leads her/him through the menu with color, graphics, and motion. The creative team at WAND divides menu categories with color, line, and graphics so that customers can easily identify menu information to help them make a decision.