Industry News | July 19, 2007

Baja Fresh and Coke Foodservice Sign 5-Year Deal

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Baja Fresh announced today a 5-year beverage contract with The Coca-Cola Company. Under the terms of the agreement, Coca-Cola Foodservice and Hospitality, the division of Coca-Cola North America that serves the restaurant and foodservice industry, will be the beverage provider for Baja Fresh, supplying soft drinks including Coke®, Diet Coke®, and Sprite® and Minute Maid juices to Baja Fresh locations nationwide.

“Coca-Cola brings a full range of products and support, including marketing and consumer insights, as well as the best fountain drinks for our Baja Fresh restaurant customers,” said James Walker, President, Baja Fresh. “We know they’ll be great partners to help us grow our business and our profits.”

The new contract will include Minute Maid juices and juice drinks, as well as Evian and Dasani waters.

Founded in 1990 and headquartered in Thousand Oaks, California, Baja Fresh operates and franchises 291 restaurants nationwide.