Industry News | July 19, 2007
Baja Fresh and Coke Foodservice Sign 5-Year Deal
“Coca-Cola brings a full range of products and support, including marketing and consumer insights, as well as the best fountain drinks for our Baja Fresh restaurant customers,” said James Walker, President, Baja Fresh. “We know they’ll be great partners to help us grow our business and our profits.”
The new contract will include Minute Maid juices and juice drinks, as well as Evian and Dasani waters.
Founded in 1990 and headquartered in Thousand Oaks, California, Baja Fresh operates and franchises 291 restaurants nationwide.
Food & Beverage
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