Industry News | August 27, 2002

Big Boy Restaurants Opens New 'Fast Casual' Concept

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The MSU campus community and East Lansing residents now have the chance to relive the '50s--in a quick-serve setting. Big Boy Restaurants International LLC opened its new Big Boy Original "fast casual" concept restaurant in East Lansing on August 26.

Located on the corner of Grand River and Abbot Avenue, the new Big Boy concept is designed reminiscent of the original Big Boy diner of the '40s and '50s. For example, all booths are finished in chrome trim and covered with red or black sparkle vinyl fabric.

The Big Boy Original in East Lansing will operate from 11 a.m. - 4 a.m., seven days a week.

To add to the new fast casual concept restaurant excitement, the Big Boy Original feature sa pop-out graphics wall with changeable dialogue boxes. To create a more dramatic atmosphere, the ceiling is layered into nine- and ten-foot heights. The 10-foot portion is accentuated by red, white and blue neon lighting that will create different moods for different times of the day.

"We're very excited about the opening of Big Boy Original concept in East Lansing," said Tony Michaels, CEO of Big Boy Restaurants International LLC. "It's a departure from our traditional sit-down, full-service, full-menu restaurants. We promise customers a unique dining experience while enjoying a condensed menu focusing on the original lineup of Big Boy favorites that have made Big Boy great."

The new Big Boy Original concept restaurant was designed by JGA Inc., a leading retail design, brand strategy and architecture firm in Southfield, Michigan.