Industry News | February 12, 2013
BK Perks Up Coffee Offerings with 10 New Items
Burger King Worldwide revealed its refreshed coffee platform available in restaurants nationwide, blended by Seattle’s Best Coffee.
Introducing a new, 100 percent Latin American Arabicabean custom blend crafted with BK guests in mind, consumers can opt for hot or iced coffee in a variety of flavors like vanilla, mocha, and caramel.
Additionally, for the first time ever this March, guests are invited to indulge in a café-quality latté that is rich in flavor.
“Burger King brand’s new specialty coffee line is the latest example of our commitment to delivering a great-tasting product customized to evolving consumer tastes,” says Eric Hirschhorn, vice president of global innovation, Burger King Worldwide.
“Continuing to innovate and improve the Burger King brand’s coffee and beverage platforms are among our top priorities for the year,” he adds. “With the help of our experienced partner, Seattle’s Best Coffee, we were able to collaborate, identify, and develop the ideal custom blend that is perfect for our guests.”
Jennifer Dimaris, vice president of brand management for Seattle’s Best Coffee, says, “We know how important coffee is to Burger King guests, and we’re focused on giving them a great cup, whether it’s iced or hot, morning or night.
“That’s why we put more than 40 years of experience to work and used extensive testing to create a new coffee menu that is just right for Burger King guests,” she adds.
The new Burger King coffee menu includes an extensive line of 10 new beverages custom-blended for guests to enjoy:
- Brewed Smooth Roast Coffee: The 100 percent Latin American Arabica blend from Seattle’s Best Coffee is designed specifically with BK guests in mind, and delivers a smooth, balanced cup of brewed coffee that pairs perfectly with both sweet and savory menu items. It is also available in decaf, and suggested retail price starts at $1.
- Smooth Roast Iced Coffee: The new Iced Coffee at Burger King begins with the smooth roast Burger King blend and is combined with a sweet, rich flavor. Now available in four flavorful varieties—plain, vanilla, mocha, and caramel—suggested retail price starts at $1.49.
- Lattés: One hundred percent Latin American Arabica espresso from Seattle’s Best Coffee is the base for this coffeehouse latté. Available in plain, vanilla, mocha, and caramel flavors and their respective nonfat varieties, the lattés will be sold beginning March 2013 at participating locations. Suggested retail price starts at $2.29.
Food & Beverage
ANNOUNCING: Incredible Breakfast Trends
The morning daypart is still going strong and continues to offer the most opportunity for incremental sales and customer loyalty. What has changed are the sophisticated – and jaded – palates that consumers bring with them when eating at your operation. Keeping taste buds intrigued requires finesse, creativity and lots of trend awareness. So if you weren’t listening before, the time to do it would be now: we have done something to help you.
The American Egg Board knows breakfast. I think you know we know breakfast. If not, why weren’t you paying attention? We talk about it a lot.
But the more we learned and the more we talked, the more we realized there was much more to say. Here are two facts about complexity – first, it’s interesting, and second, it’s hard to explain in 140 characters or less.
So we’ve undertaken to create mini-studies to offer the reader a good grounding in various trends that are either emerging or at the point of evolving into something different.
NOTE: If people call your place retro or old-fashioned and that was the vibe you were going for, congratulations! But if that wasn’t your intention, well, then you should make sure to read our brief studies. It really couldn’t hurt.
Our first three Incredible Breakfast Trends focus on:
- Breakfast food trucks and what keeps them on top. Truck operators often enter this segment as an economical way to break into the business. Some have even started trends that used to be expected from white table cloth restaurants. Today’s successful food truck operation could soon move into a building on your block. You should have an idea who he is.
- Emerging trend of Asian-influences in the morning. An honest interest in better-for-me cuisine, a growing passion for kimchi throughout the day, the popularity of Sriracha sauce (even Subway uses it) and the fascination with the many different Asian cuisines – China has over 30 alone – makes knowing a little more about this topic a good idea.
- The continuing impact of Latin on breakfast. It used to be that Tex-Mex was all we had. Then it became Mexican, and now it’s Peruvian, Cuban and Oaxacan, to name only a few. Latin cuisine is so much a part of the American table that many children have no idea it came from another culture. This is a moving target and you should have some idea of where it is today.
If we’ve intrigued you, go to bit.ly/LidG5V to read the first three mini-studies. Then come back every quarter for three new examinations of news you can use.
For more, visit www.AEB.org.