Industry News | February 12, 2013
BK Perks Up Coffee Offerings with 10 New Items
Burger King Worldwide revealed its refreshed coffee platform available in restaurants nationwide, blended by Seattle’s Best Coffee.
Introducing a new, 100 percent Latin American Arabicabean custom blend crafted with BK guests in mind, consumers can opt for hot or iced coffee in a variety of flavors like vanilla, mocha, and caramel.
Additionally, for the first time ever this March, guests are invited to indulge in a café-quality latté that is rich in flavor.
“Burger King brand’s new specialty coffee line is the latest example of our commitment to delivering a great-tasting product customized to evolving consumer tastes,” says Eric Hirschhorn, vice president of global innovation, Burger King Worldwide.
“Continuing to innovate and improve the Burger King brand’s coffee and beverage platforms are among our top priorities for the year,” he adds. “With the help of our experienced partner, Seattle’s Best Coffee, we were able to collaborate, identify, and develop the ideal custom blend that is perfect for our guests.”
Jennifer Dimaris, vice president of brand management for Seattle’s Best Coffee, says, “We know how important coffee is to Burger King guests, and we’re focused on giving them a great cup, whether it’s iced or hot, morning or night.
“That’s why we put more than 40 years of experience to work and used extensive testing to create a new coffee menu that is just right for Burger King guests,” she adds.
The new Burger King coffee menu includes an extensive line of 10 new beverages custom-blended for guests to enjoy:
- Brewed Smooth Roast Coffee: The 100 percent Latin American Arabica blend from Seattle’s Best Coffee is designed specifically with BK guests in mind, and delivers a smooth, balanced cup of brewed coffee that pairs perfectly with both sweet and savory menu items. It is also available in decaf, and suggested retail price starts at $1.
- Smooth Roast Iced Coffee: The new Iced Coffee at Burger King begins with the smooth roast Burger King blend and is combined with a sweet, rich flavor. Now available in four flavorful varieties—plain, vanilla, mocha, and caramel—suggested retail price starts at $1.49.
- Lattés: One hundred percent Latin American Arabica espresso from Seattle’s Best Coffee is the base for this coffeehouse latté. Available in plain, vanilla, mocha, and caramel flavors and their respective nonfat varieties, the lattés will be sold beginning March 2013 at participating locations. Suggested retail price starts at $2.29.
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org