Industry News | October 20, 2009
BK Whopper Bar Continues Global Spread
“We are committed to diversifying our global restaurant portfolio and driving strategic net restaurant growth across the Burger King system,” says John Chidsey, chairman and CEO for Burger King Corp. “Whopper Bar is a ground-breaking restaurant concept for our brand, which supports our growth strategy by allowing us to tap into different non-traditional locations, such as stadiums, cruise ships, college campuses, and casinos.”
“The official opening of our first Whopper Bar in Singapore is yet another example of our efforts to propel the Burger King brand forward profitably in the Asia-Pacific region,” says Peter Tan, president of Burger King Asia-Pacific. “In fact, we opened more restaurants in the region this calendar year than during the last four years combined. The Whopper Bar also leverages our flame-broiled cooking platform to deliver the ultimate Have It Your Way experience to our restaurant guests.”
In Spring 2009, Burger King Corp. introduced the world’s first Whopper Bar at Universal CityWalk in Orlando, Florida, Universal Orlando Resort’s 30-acre restaurant, shopping, and nighttime entertainment complex. The company-owned and operated location boasts a smaller footprint, a modern design, and a Whopper Topper area to encourage guests to customize their orders.
The Whopper Bar is a completely new, enhanced spin-off concept of the traditional Burger King restaurant with a modern, bar-like look and feel that utilizes the Whopper sandwich’s flame-broiling as inspiration.
Customers select from a Whopper, Double Whopper, or Triple Whopper sandwich and then choose from more than 20 different Whopper sandwich toppings. Sandwiches are built to order by a “Whopper-ista” from the Whopper Topper, a visible toppings theater that allows guests to choose from favorites like chipotle ranch sauce, pepperjack cheese, a chili con carne patty, onions, or guacamole. In addition, guests looking for a little guidance can opt for “Whopper Specials,” as well as other Burger King sandwiches.
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