Industry News | January 5, 2005
Bruegger’s Launches “Meals to Go” Nationwide
Today, Bruegger’s announced the launch of its new Meals to Go carry-out catering service, featuring an assortment of its most popular menu items. The Meals to Go program will be offered nationwide at all Bruegger’s company-owned bakeries.
“Meals to Go” is designed to provide breakfast, lunch, or dessert for groups via boxed meals or party platters. All box lunches are served with a choice of sandwich or salad, a bag of chips, apple, or cookie and pickle spear. All party platters include condiments such as capers, cream cheese, mayonnaise, honey mustard, Dijon mustard, eating utensils, and napkins.
“By offering a wide selection of platters and lunches that can be pre-ordered and picked up, our guests can now enjoy our most popular menu items anywhere,” says Bruegger’s CEO James Greco. “It truly extends the Bruegger’s bakery-cafe experience beyond our bakeries.”
According to Greco, the cornerstones of the program are convenience and fresh products. “Meals to Go” is a convenient, quality carry-out program that provides our guests with our made-to-order, handcrafted menu items,” he says.
Food & Beverage
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