Industry News | January 9, 2013
Bruegger's Celebrates 30 Years with New and Old Favorites
Bruegger’s Bagels celebrates 30 years of serving up its fresh-baked, New York–style bagels by adding new flavors to its lineup of nearly 20 bagel varieties and inviting its Facebook fans to bring back some retired favorites.
For those who crave something new, Bruegger’s Bagels’ latest flavor, the Five Grain Everything Bagel, will appear in bakeries through May 7.
Nostalgic bagel lovers can visit the Bruegger’s Bagels Facebook page for a chance to bring back a flavor blast from the past. Old-time favorites like Trail Mix, Cranberry Orange, Marble Rye, Pretzel, and more will be on the ballot, and the bagel with the most votes will return to the Bruegger’s Bagels menu for a limited time this year.
“For 30 years, we’ve been the only national chain to offer bagels that are baked fresh all day in each of our locations,” says Bruegger’s executive chef Philip Smith. “We are always focused on the future—innovating and refining our guests’ experience—but this anniversary gave us a chance to let our loyal guests tell us what they have loved all along.”
Voting ends February 7. In the meantime, Bruegger’s Bagels fans have some new reasons to visit their local bakery. Along with the hearty Five Grain Everything Bagel, the bagel bakery will bring back all-time favorite Maple cream cheese to its exclusive lineup of natural, 100 percent Vermont-made cream cheese flavors.
As a complement, Bruegger’s Bagels will add its French Toast coffee to the menu, perfect to warm up a cold day with flavors of maple syrup and just a touch of cinnamon. All Bruegger’s Bagels coffee blends are made with Arabica beans roasted to perfection and brewed fresh throughout the day.
Bruegger’s Bagels will also feature a hearty breakfast sandwich for winter’s crisp mornings, its classic Egg, Bacon, and Cheese Sandwich on a sesame bagel. The all-day breakfast sandwich is also great with the featured Five Grain Everything bagel, with its savory mix of spices and seeds.
Everything on the menu is handcrafted, including the bakery’s New York–style bagels baked fresh on-site each day; its signature made-in-Vermont cream cheese; and its custom-made breakfast and lunch sandwiches and salads.
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org