Industry News | July 8, 2013
Build Your Own Burrito and Bowl at Taco John’s
Mexican quick-service restaurant chain Taco John’s International is unveiling a “new way to TJ” this summer. With the nationwide launch of Santa Fe Burritos and Bowls, Taco John’s is inviting guests to customize both what goes into the menu item and how it’s served.
“Our research shows customers, especially Millennials, are looking for control over the food they order. That’s exactly what they’ll find with Santa Fe Burritos and Bowls,” says Jeff Linville, CEO of Taco John’s International. “At the same time, we’ve made it very simple. Guests can choose shredded beef or chile lime chicken, regular size or large, in a tortilla or a bowl, and a choice of three salsas.”
Adding all the ingredient options along with the available toppings, Taco John’s estimates there are more than 750 different ways to build Santa Fe Burritos and Bowls.
“We think Santa Fe Burritos and Bowls are a powerful addition to our menu as we work to grow the Taco John’s brand,” Linville says. “It offers something completely different to guests who’ve dined with us for years. And it will inspire others to try Taco John’s for the first time.”
Taco John’s is asking its customers to help spread the word about Santa Fe Burritos and Bowls. The restaurant has launched a digital word-of-mouth campaign, offering a free Santa Fe Burrito or Bowl to anyone who emails “$1 off” coupons to three or more friends.
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