Industry News | March 18, 2008

Burger King–Branded Greeting Cards on the Horizon

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Burger King Corp. (NYSE:BKC today announced a licensing agreement with Kansas City-based Andrews McMeel Publishing to develop a line of branded BURGER KING® greeting cards featuring the King, Burger King Corp.’s notable brand icon.Debuting with six different greeting cards, the line will be available at select retailers beginning in summer 2008.

“We’re always looking for clever ways for the King to surprise his fans,” said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. “Now special occasions will be even more memorable thanks to the King.”

he King’s line of cards will be produced and distributed through Recycled Paper Greetings, Inc. of Chicago and was brokered by Burger King Corp.’s licensing agent, Broad Street Licensing Group.