Industry News | August 15, 2005

Captain D's Introduces New Premium Menu Item

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Captain D's Seafood is shaking up menus at its restaurants nationwide with the launch of a brand new, premium product, The Big Crunch, including a new Big Crunch Sandwich.

The Big Crunch is a more flavorful, crispier, crunchier fish fillet. The Big Crunch sandwich features two big fillets, topped with Monterey Jack cheese, lettuce, and a new zesty ranch sauce, all served on a new toasted Kaiser roll. Customers can add fries and a 22-ounce drink to make the sandwich a perfect lunch combo meal for just $3.99.

"This is a bigger and more flavorful sandwich that we think will appeal to our current customers and to those who might not have considered Captain D's for lunch before," says Cindy Tooley, director of marketing for Captain D's. "The Big Crunch product launch is really the beginning of a new way we are starting to think about our menu."

In addition to the new sandwich, the Big Crunch product line-up also features:
--The Big Crunch Lunch Meal: Two crunchy fish fillets served with a zesty ranch sauce, fries, coleslaw, and hushpuppies for $3.99.
--The Big Crunch Meal: Three crunchy fish fillets served with ranch sauce, hushpuppies and the customer's choice of any two sides for $4.99.
--The Ultimate Crunch: Four crunchy fillets served with ranch sauce, hushpuppies, and the customer's choice of any two sides for $5.99.

The Big Crunch products are now available at participating Captain D's locations nationwide for a limited time.