Industry News | October 28, 2008

Caribou Accepts Cellfire Coupons

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Caribou Coffee Company, Inc. (Nasdaq: CBOU - News) will accept Cellfire mobile coupons in all its 443 retail locations in the U.S. Consumers can get $1 off any large drink or a free drink with purchase of a pound of coffee by using the Cellfire service.

"An increasing number of consumers are using their mobile phone for more than talking and texting and we are looking to tap into that trend," says Kathy Hollenhorst, senior vice president of marketing of Caribou Coffee. "We're leveraging the Cellfire mobile coupon service to drive store traffic, increase trial of our great coffee and convert new guests into loyal customers."