Industry News | November 16, 2006
Carl’s Jr. ® Gives The Philly Cheesesteak a Makeover
Named and built like it sounds, the Philly Cheesesteak Burgers™ offers a one-two punch of thinly sliced steak and a juicy, charbroiled burger patty, finished off with peppers, onions, Swiss and American cheeses, and mayonnaise on a seeded bun.
Carl’s Jr Philly Cheesesteak Burgers are offered in three varieties: as a single for $3.49, a double for $4.49, and a Six Dollar Burger for $4.99. Pricing may vary regionally.
“Other restaurants have topped burgers with cheese, peppers and onions, and called them ‘cheesesteak burgers,’ but they didn’t taste like a cheesesteak burger,” says Brad Haley, executive vice president of marketing for Carl’s Jr. “They just tasted like burgers with cheese, peppers, and onion on them. So, when we set out to make a true Philly cheesesteak burger that really tasted like the marriage of those two great sandwiches, we literally put a cheesesteak on a burger, steak and all.”
Haley also said that The Philly Cheesesteak Burgers are another example of the combination of a classic American sandwich and another American classic, the burger.
Food & Beverage
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