Industry News | April 27, 2010

Celebrate National Burger Month With a Free Burger

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May is National Burger Month, and Back Yard Burgers will kick off the celebration in a grand way by giving away free one-third-pound Back Yard burgers on May 1 to the first 100 guests at participating locations starting at 10 a.m.

It will continue the festivities throughout the month by giving away Weber grills, grilling accessories, and gift cards. Giveaway sign-ups are at participating Back Yard Burgers locations and online.

“Back Yard Burgers believes that the only real burgers are burgers hot off the grill, so we created ‘National Burger Day’ on May 1 to start National Burger Month in a fitting fashion,” says Dawn Boulanger, vice president of marketing for Back Yard Burgers. “Free burgers on May 1 are a great way to start the month celebration, and we’ll keep the fun going from there.”

This is the second year for National Burger Day, and Back Yard Burgers wants people to start circling May 1 on their calendars every year and continue celebrating the whole month.

“May 1 is Back Yard Burgers’ way of saying, ‘Summer’s just around the corner, and the good eating starts right now,’” Boulanger says.
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