Industry News | August 25, 2008
Chick-fil-A Promos Chick-n-Strips
The Chick-fil-A College Kickoff, pitting the University of Alabama against Clemson University, will be held at 8 p.m. (EDT) on Saturday, Aug. 30 at the Georgia Dome in Atlanta and will be nationally televised on ABC. The following Monday, Sept. 1, from 10:30 a.m. until closing, customers are encouraged to visit any participating Chick-fil-A restaurant wearing football attire to receive a free 3-count of the chain's new Chick-n-Strips. Appropriate attire can include any visible article of clothing that contains any football team logo--from a pee wee league uniform to a favorite NFL or collegiate jersey, hat, t-shirt, or other accessories. The giveaway will be promoted during the Chick-fil-A College Kickoff broadcast on ABC, as well as other national and regional television networks.
"The college football season is an exciting time of year and we thought free food would be a great way to celebrate the inaugural Chick-fil-A College Kickoff game and encourage customers to try our new Chick-n-Strips," says Steve Robinson, Chick-fil-A's senior vice president of marketing. "Simply wear your football spirit on your sleeve--so to speak--and we'll gladly provide an opportunity to enjoy our new Chick-n-Strips for free. Whether your team wins or loses, free Chick-fil-A food is a great proposition for any football fan.
"The Chick-fil-A College Kickoff is the perfect complement to the Chick-fil-A Bowl, and hosting these events in our hometown is a natural for Chick-fil-A," adds Robinson. "This game will help us generate further awareness of the growing Chick-fil-A brand, as well as one of our largest menu additions of the year."
As part of the chain's most aggressive menu enhancement periods in its 41 year history, Chick-fil-A introduced its new Chick-n-Strips product in May that is 50 percent larger than the chain's previous strip offering. The Chick-n-Strips are offered as a 3- or 4-count entree for adults and in 1- and 2-counts for Chick-fil-A® Kid's Meals. To complement the new Chick-n-Strips, Chick-fil-A has developed a new proprietary dipping sauce: a smokey mustard recipe, simply called Chick-fil-A Sauce.
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