Industry News | July 6, 2011

Chili Dog Days of Summer Tour Hits California

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In celebration of Wienerschnitzel’s 50th anniversary and National Hot Dog Month, the world’s largest hot dog chain announced the kick-off of the Chili Dog Days of Summer tour. Wienerschnitzel is sending its signature food truck, the Wiener Wagon, across Southern California on a quest to give away 5,000 free chili dogs during the month of July.

Throughout this tour, the Wiener Wagon will make 20 stops to hand out 250 free chili dogs at each location – once chili dog no. 250 is given away, the Wiener Wagon will split! While each location will be somewhat spontaneous, Wienerschnitzel social media followers will get up-to-the-minute details on the Wiener Wagon’s whereabouts. 

“When planning our year-long 50th anniversary celebration, we wanted to make sure we included the Wiener Wagon,” says Tom Amberger, vice president of marketing for Wienerschnitzel. “With so many things to celebrate in addition to our anniversary, like National Hot Dog Month and the return of summer, we’re excited to get the Wiener Wagon out on the streets and have some fun with the community!” 

Fans should keep their eyes open for the Wiener Wagon in cities including, but not limited to, Los Angeles, Long Beach, Santa Monica, San Diego, Huntington Beach, Anaheim, and Newport Beach. Appearances will take place at beaches, shopping centers, ballparks, and Southern California Universities. The Wiener Wagon will update its schedule on Wienerschnitzel’s Facebook and Twitter pages.