Industry News | December 20, 2012
Cinnabon Pulls Together $56,000 for Operation Gratitude
After a month-long campaign to raise money for troops overseas, Cinnabon raised more than $56,000 through a partnership with Operation Gratitude as part of its third-annual “Hugs from Home” campaign to send care packages to the military.
Throughout the month of October, guests who visited Cinnabon bakeries showed their support for this heart-warming cause by making donations. For every $1 contribution, guests received a $1 Cinnabon coupon.
Cinnabon also made a $1 donation to Operation Gratitude for every Foursquare check-in at a bakery. Since the partnership started in 2010, Cinnabon has raised a total of $160,000 for Operation Gratitude.
“Operation Gratitude care packages are an expression of enormous respect and appreciation for those who voluntarily put themselves in harm’s way to protect our freedom,” says Carolyn Blashek, founder and president of Operation Gratitude. “This substantial donation from Cinnabon will enable us to send more than 3,700 care packages this month.”
Cinnabon teamed up with Operation Gratitude to send care packages that included Cinnabon Cream of Wheat from B&G Foods, Cinnabon kettle-roasted nuts from Mellace Family Brands and Johnvince Foods, and other goodies.
“We’re so proud to work with an organization that supports our troops overseas,” says Cinnabon president Kat Cole. “Our franchise partners, bakery managers, and crew members look forward to this fundraiser all year, and we’re proud of the support we received from our guests this October.”
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.