Industry News | October 8, 2012

Cups Debuts Pink Flavors for Breast Cancer Awareness

Cups Frozen Yogurt – That’s Hot, the beach-themed self-serve fro-yo concept, will provide a minimum donation of $7,500 from sales of its two pink yogurt flavors in October in support of National Breast Cancer Awareness Month and to raise funds for the North Jersey Affiliate and the Central and South Jersey Affiliate of Susan G. Komen for the Cure.

The two flavors – No-Sugar-Added Strawberry and Pomegranate Raspberry Sorbet – are customer favorites and will be featured at all nine Cups locations in October with 20 percent of sales of those flavors donated to Susan G. Komen for the Cure. 
 
The Strawberry flavor will be swirled with Cake Batter for Strawberry Slim Cake, and the Pomegranate Raspberry will be swirled with EuroTart for a refreshing Fruity Tart Swirl.
 
Special toppings during October include fresh strawberries, Pink Strawberry Popping Bobas, Pink Shimmer Sixlets, and Pink Sprinkles.
 
Additionally, Cups is selling specially designed pink t-shirts for $20 and pink wristbands for $1, both of which feature a ribbon to display support for the breast cancer foundation. All proceeds from the t-shirts and wristbands benefit the Komen Foundation.
 
“For the second year, we are proud to partner with Susan G. Komen for the Cure and to be able to raise money for breast cancer awareness, which is such an important cause,“ says Rick Barbrick, Cups co-founder.
 
Since opening the first Cups in Clifton, New Jersey in 2010, Cups has taken the Tri-State area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.
 
Cups has nine New Jersey locations: Clifton, Bridgewater, East Brunswick, East Hanover, Paramus, Bayonne, Morristown, Secaucus, and South Plainfield.