Industry News | March 20, 2013

Dickey’s Barbecue Chain Hops on Easter Meal Deals

Dickey’s Barbecue is turning up the heat on this year’s Easter excitement. The fast casual barbecue restaurant chain is offering complete meals and new whole meat options just in time to hop things up for Easter.

“Our Barbecue Honey Ham was a major hit during last year’s holiday season,” says Roland Dickey, Jr. president and CEO of Dickey’s Barbecue Restaurants.  “We wanted to offer our customers something really unique and flavorful -- our new Barbecue Honey Ham really delivers.”
 
Dickey’s Barbecue Honey Ham is a six to seven pound ham, spiral cut for convenience and ease of serving. The ham is glazed to perfection with a combination of sweet golden honey and Dickey’s signature hickory smoke. 
 
Dickey’s Complete Easter Meal includes the BBQ Honey Ham along with Baked Potato Casserole, green beans with bacon, Caesar salad, and a dozen buttery rolls for $109.95. 
 
Dickey’s also offers a Easter Ham Meal option that includes the Barbecue Honey Ham, Baked Potato Casserole, and a dozen rolls for just $84.95. The Barbecue Honey Ham is available for individual order for $59.95.
 
“I’m proud to offer our new Barbecue Honey Ham to family tables around the country,” says Dickey. “We really took our time perfecting this recipe, and I know it offers a new approach to the traditional Easter ham that our customers will appreciate.”
 
Dickey’s Barbecue introduced the new Barbecue Honey Ham last fall. The rapidly expanding national barbecue chain broke systemwide sales records during the holidays with over a 35 percent increase in year-over-year sales.