Industry News | June 30, 2008

Domino's Introduces New Gotham City Pizza

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Beginning today, Domino's Pizza will deliver the ultimate The Dark Knight experience.

Now through July 27, customers can order Domino's new Gotham City Pizza--a large, hand-tossed pizza with 50 percent more pepperoni than a standard portion--for $9.99. It is delivered in a specially-designed Gotham City Pizza Box. The Gotham City-themed box puts a The Dark Knight twist on Domino's pizza boxes. Each of the four versions of the box highlights a different element of the Batman costume, including the mask, arm gauntlets, utility belt, and chest emblem.

For 21 days (July 7-July 27), customers will have a chance to have $10,000 delivered to their door in a Gotham National Bank armored vehicle when they order the Gotham City Pizza. Domino's has gone to great lengths to ensure that customers will be able to receive their prize money immediately upon delivery.

With any Domino's purchase, customers will also gain access to Domino's exclusive The Dark Knight Vault, an interactive online experience that features the Dark Knight movie content, movie trailers and exclusive footage from the movie, cast interviews, and exclusive downloadable wallpapers. They will also get access to an exclusive preview of the soon to be released The Dark Knight Production Art & Script Book and an instant win "The Cards Tell the Tale" game." The Cards Tell the Tale" game gives players the chance to take on The Joker and win a special limited edition The Dark Knight-themed Xbox 360 game system.

The Dark Knight will open in theatres and IMAX nationwide on July 18.