Industry News | November 23, 2009

Domino's Noid Returns for Limited Time

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For a limited time only, Domino's Pizza is bringing back the Noid, its 1980's advertising character, to help raise funds for St. Jude Children's Research Hospital during its sixth annual “Thanks and Giving” campaign. As a way to raise funds for the kids of St. Jude, consumers can purchase a vintage-style Noid t-shirt. All profits from the sale of each Noid t-shirt, at least $14, will be donated to St. Jude. Domino's is selling 1,000 limited-edition Noid t-shirts for $19.99 online.

"This is the perfect gift for the Domino's Noid fan on everyone's shopping list this holiday season," says Chris Brandon, Domino's Pizza spokesperson. "People have been asking about him for years, and to help the kids of St. Jude, we thought we'd bring him back ... for at least a little while."

In addition, Domino's is offering any combination of three or more medium one-topping pizzas, Oven Baked Sandwiches, or BreadBowl Pastas for $5.55 each. When ordering online, Domino's customers will also have the opportunity to make a donation at check-out to benefit the children of St. Jude. Donations can also be made when ordering over the phone and at your local Domino's store. This year Domino's is matching dollar for dollar all customer contributions up to $250,000.