Industry News | March 14, 2011
Domino's Pizza Bracket Determines Pizza Champion
Domino's Pizza, the Official Pizza of NCAA March Madness, will give fans a chance to follow the advancements, the upsets, the final four, and an eventual champion – pizza champion, that is.
Domino's is celebrating National Bracket Day by launching its Domino's Pizza Bracket on Facebook, as well as a special Domino's NCAA March Madness Pizza Tracker.
"Domino's is very excited for our first taste of NCAA March Madness as the Official Pizza of the NCAA," says Chris Brandon, Domino's Pizza spokesperson. "National Bracket Day wouldn't be complete without pizza, so we have come up with a tournament of our own to be decided by basketball and pizza fans alike."
The Domino's Pizza Bracket features each pizza "competitor" seeded based on popularity and placed in the region appropriate to its toppings. As fans vote, certain pizzas will advance, eventually leading to the crowning of the champion pizza, coinciding with the week of the NCAA Men's Final Four. Voting will begin on Thursday, March 17.
"We are confident that each pizza is ready for the challenge, will play hard, and show good sportsmanship," Brandon says. "But seriously, this is a very cool way to interact with our fans, and we can't wait to follow the action and see the results."
In addition, Domino's fan-favorite Pizza Tracker will also receive a March Madness makeover, including hoops-themed visuals and sound effects that can all be experienced by ordering online at www.dominos.com.
The 2011 NCAA Division I Men's Basketball Championship tips off in primetime with the NCAA First Four on truTV Tuesday, March 15 and Wednesday, March 16. The tournament concludes for the 30th consecutive year on CBS with the Final Four and national championship game on Saturday, April 2 and Monday, April 4, respectively. For the first time in the tournament's 73-year history, all of the games will be available live in their entirety across four national television networks: CBS, TBS, TNT and truTV.
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