Industry News | June 3, 2009

Dunkin' Debuts Coolatta at Bargain Price

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Dunkin' Donuts announced that now through July 14 customers can quench their thirst with a refreshing small, 16-ounce Coolatta in any flavor for the value price of $1.99 at participating Dunkin' Donuts locations nationwide.

The national value offer coincides with today's official return of the sweet, creamy Vanilla Bean Coolatta to Dunkin' Donuts shops. Back by popular demand after more than a year, the new and improved Vanilla Bean flavor is an addition to Dunkin' Donuts' lineup of Coolatta flavor varieties, including Coffee, Strawberry, and Tropicana Orange.

Also, beginning today through June 24, Dunkin' Donuts is inviting Coolatta fans to "Grab It, Snap It, Post It and Win It" this summer as part of the unique "Keep It Coolatta" sweepstakes on Facebook. Anyone who posts a photo of themselves posing with a Coolatta beverage to Dunkin' Donuts' official Facebook Fan page wall (www.dunkindonuts.com/keepitcoolatta) with the caption "#CoolattaGiveaway" and makes it their Facebook profile picture is eligible to win daily prizes. Prizes include items that can make anyone's summer a little cooler, such as air conditioners, an iPhone, JetBlue vouchers, a flatscreen TV and more. Each day, Dunkin' Donuts will randomly choose one of these photos and make it the official profile picture of the Dunkin' Donuts Facebook Fan page.