Industry News | October 24, 2013

Dunkin' Donuts Brews Up Halloween Promotions

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

With Halloween approaching, Dunkin’ Donuts announced the return of the Boston Scream Donut, the brand’s seasonal variation of its classic Boston Kreme donut, tricked out for the holiday with an orange icing drizzle. The Boston Scream Donut is available through Halloween at participating Dunkin’ Donuts restaurants nationwide.

Dunkin’ Donuts is also inviting fans to brew up some Halloween fun by dressing up their cup for a chance to win a $100 Dunkin’ Donuts mGift, a mobile gift from the brand's payment and gifting app, as part of the second annual #DresseDD Twitter and Instagram Contest. Through October 28, fans can tweet @DunkinDonuts on Twitter or Instagram photos of their Dunkin’ Donuts cups cloaked in a creative Halloween costume, using the hashtag #DresseDD. On Halloween, Dunkin’ Donuts will share the photos of five winners selected for their creativity and Halloween spirit, and each will win a $100 mGift.

For Halloween, Munchkins are also dressing up. Dunkin’ Donuts’ Munchkins donut hole treats now come packed in a limited-edition, Halloween-themed box, featuring the classic treats displaying festive holiday costumes. Munchkins are available in 25 and 50 count boxes at participating Dunkin’ Donuts restaurants nationwide through the end of the month.

Dunkin’ Donuts has also scared up two special offers, as this month guests can receive $1 off the regular price of a dozen donuts, and $1 off the regular price of any size Coolatta frozen beverage. Both offers are available only through the My Offers tab of the Dunkin’ app, enabling guests to pay for food, beverages, and merchandise at participating U.S. Dunkin’ Donuts restaurants by scanning their Dunkin' Donuts Cards stored in the app either in-store or at the drive-thru. Guests can also enjoy mobile offers via the My Offers tab, where they can receive exclusive, geo-targeted regional discounts and promotional. The Dunkin’ App is available for free from the App Store on iPhone or iPod touch and from the Google Play Store.

Guests can also use their Dunkin’ app to show their Halloween spirit, by purchasing a mobile Dunkin’ Donuts Card in several new seasonal designs, such as cartoon images of jack-o-lanterns lit by Dunkin’ Donuts coffee, zombies rising from the ground with coffee in hand, and vampires encouraging all to “stay calm and drink coffee.” With the app’s mGift feature, Dunkin’ Donuts allows people to send virtual gift cards by text, email, and Facebook Connect.

This season Dunkin’ Donuts also introduced a new Pumpkin Pie Donut and new Frozen Pumpkin Coffee Coolatta. The full menu of fall favorites is available at participating Dunkin’ Donuts restaurants for a limited time.