Industry News | February 8, 2010
Dunkin' Donuts Celebrates 60 Years
Dunkin' Donuts, founded in 1950, is celebrating 60 years of delicious coffee, donuts, and baked goods, and the brand is inviting customers all around the world to join the party with festivities planned throughout the year. Since its humble beginnings as a coffee and donut shop in the Northeast, Dunkin' Donuts is now one of the world's best-known brands.
The company's "birthDDay" celebration kicks off with the return of the "Create Dunkin's Next Donut" contest on February 8. For the second year in a row, Dunkin' Donuts is inviting donut lovers to channel their imagination and love for donuts for the chance to win $12,000 and have their personal donut creation sold at participating Dunkin' Donuts restaurants nationwide.
Last year, the grand prize winning donut, "Toffee for Your Coffee," was chosen from among 130,000 entries submitted online for the inaugural contest.
Beginning today through March 8, visitors to www.DunkinDonuts.com/donut can create their own virtual donut masterpiece from a variety of donut flavors, shapes, toppings, and fillings. New interactive elements have been added to the contest Web site, providing entrants more options to save their creations and share their tasty treats with friends and family. A dozen finalists will be chosen by a panel of Dunkin' Donuts judges to travel to Dunkin' Donuts University, the worldwide training center for the company in Massachusetts, this spring. They will participate in a a bake-off, which will be facilitated by Dunkin' Brands executive chef Stan Frankenthaler.
This year, JetBlue, Boston's leading carrier, has signed on to be the official airline of the "Create Dunkin's Next Donut" contest and will offer free airfare to contest finalists flying out of JetBlue cities to the bake-off. The public will also be invited to vote for their favorite finalist online beginning April 19. The grand prize winner/creator of "Create Dunkin's Next Donut" contest will be unveiled on National Donut Day, June 4.
For its birthday, Dunkin' Donuts has created a full line of commemorative retro packaging that incorporates a new 'Happy 60th BirthDDay!" logo and historical brand logos. Additionally beginning in March, the company will offer a selection of vintage-themed T-shirts and retro Dunkin' Donuts Cards at its Web site as well as at participating restaurants while supplies last.
Dunkin' Donuts will also host birthday celebrations at the original store located in Quincy, Massachusetts, and at nearly 60 new restaurants that are scheduled to open over the next several weeks in 10 countries including the United States, China, Chile, and Germany.
"Dunkin' Donuts' 60th birthday is an opportunity for us to honor our heritage and commitment to menu innovation - both of which have made us the beloved brand that we are today," says John Costello, chief global customer and marketing officer at Dunkin' Brands. "As we commemorate 60 years of serving the country's best-tasting coffee and baked goods, we look forward to celebrating our birthday with our loyal guests who make us a part of their everyday routine."
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