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First Czech Burger King to Open

Nov 26 2008

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Burger King Europe GmbH, a subsidiary of Burger King Corporation, announced today the opening of the first Burger King restaurant in the Czech Republic. This new market entry is an important step to accomplish the European expansion strategy. Burger King now operates restaurants in Hungary, Poland, Bulgaria, Romania, and Czech Republic.

Commenting on the market entry, Peter Robinson, president of Burger King Europe GmbH, says: “We are very pleased to announce our further expansion in Central Europe. It is part of our overall growth plan to increase our presence in both, the existing European Burger King markets and in strategic new ones.”

The first Burger King restaurant in the Eastern part of Europe opened in 1991 in Hungary. Our entry into Poland in 2007 was also an important step towards the expansion in the region. In accordance with the brand’s development plans we have opened 826 Burger King restaurants in Central and Eastern Europe. Most of these restaurants are located in central business districts or large shopping centers, which strengthens the presence of the Burger King brand in this region.

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