Industry News | October 11, 2011
Fro.zen.yo Branches Out Into Virginia, Baltimore
Fro.zen.yo delicious self-serve frozen yogurt announced today that multi-unit franchise agreements have been reached to develop five additional fro.zen.yo stores in northern Virginia and Baltimore over the next three years.
The announcement involves three new franchisee owners: Sam Choe with a location in the Inner Harbor of Baltimore; Brent Park with a location in Fairfax County; and Kevin Grevey with locations in Arlington, Merrifield, and Rosslyn, Virginia.
Licensed franchisee Sam Choe’s agreement with fro.zen.yo involves a location in the Inner Harbor of Baltimore. With years of retail experience under his belt, Choe is expected to introduce his new location in the first quarter of 2012.
Brent Park has more than 25 years of experience in the restaurant industry, and sees this new venture as something that will allow him to be part of a great concept but also give him a freedom that the restaurant industry has not. The self-serve format of fro.zen.yo represents a simpler operating model than his buffet-style restaurant concept. He looks forward to a Springfield/Kingstowne location in Fairfax County, also with a first quarter 2012 opening.
The third licensed franchisee is Kevin Grevey, another seasoned restaurateur and businessman with more than 30 years of restaurant experience. Mr. Grevey is a former NCAA First Team All-American with Kentucky men’s basketball and he won a NBA Championship with the Washington Bullets during a decade of playing professional basketball in the NBA. He brings his competitive spirit and business acumen to the table as a multi-unit franchisee with fro.zen.yo. With a current store already open on M Street in Washington, D.C., he is set to open three more during the next three years. His locations include Ballston Mall in Arlington in 2012, Merrifield, Virginia, in 2013, and Rosslyn in 2014.
The fro.zen.yo concept was created by a management team that brings considerable restaurant and retail experience to the table and is based on a self-serve a la carte format. The first fro.zen.yo opened in Friendship Heights in D.C. to rave reviews and long lines of frozen yogurt-cravers. fro.zen.yo has eight locations open in the DC metro area and is in advanced conversations with prospective franchisees to bring the fro.zen.yo brand to many other cities in the U.S. such as Boston, Philadelphia, New York City, and Chicago, as well as overseas.
“We are excited to bring these experienced restaurant and retail owners to the fro.zen.yo family,” says Michael Rendelman, director of franchising for fro.zen.yo.” The self-serve model of fro.zen.yo is proving to be an exciting option for consumers as well as franchise owners, as we see the brand growing in the Washington, D.C. metropolitan and Baltimore areas and beyond.”
Franchisee Grevey is especially excited about the new venture, as he sees it as a win-win situation.
“Having been in the restaurant business for 30 years, and aware of always pleasing the customer, this model makes people happy,” he says. “When they come in, the self-service model is easy, the flavors are fun and healthy, and the possibilities are endless, and they leave with a smile. What could be better?”
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