Industry News | June 25, 2012

Häagen-Dazs Shops Stay Sweet with Strawberry Sundae

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This summer Häagen-Dazs Shops is highlighting its strawberry ice cream. To kick off the summer strawberry promotion, Häagen-Dazs Shops has launched the new Sweet Balsamic Strawberry Sundae. 

TheSweet Balsamic Strawberry Sundae features two scoops of creamy strawberry ice cream, drizzled with handmade tangy balsamic strawberry sauce, and topped with whipped cream. The balsamic strawberry sauce combines with the ice cream to create a flavor that is sweet, tangy, and creamy. 

Häagen-Dazs founder Reuben Mattus searched six years to find strawberries that met the brand’s high standards, standards still adhered to today in all Häagen-Dazs products. 

“Our strawberry ice cream has always been a favorite among our consumers, and we are thrilled to highlight the flavor for summer,” says Dawn Uremovich, president of The Häagen-Dazs Shoppe Company, Inc. “We continue to use the same types of strawberries Reuben Mattus handpicked for his original strawberry ice cream, and we are excited to provide consumers with the distinct, first-rate flavor he envisioned years ago.”

Häagen-Dazs strawberry ice cream is made with only the finest strawberries, as the company uses only two varieties, Hood and Totem. Hood and Totem strawberries are deep red and ripe to the core with a soft, ripe texture and flavor that makes them delicate, rich and smooth in your mouth.

 “Introducing the new Sweet Balsamic Strawberry Sundae is a great way to put a new twist on an old favorite,” Uremovich says. “Our strawberry ice cream and newest sundae are sure to provide a refreshing treat for the warm summer months ahead.”