Industry News | September 26, 2011

It's Back: McDonald's Launches 19th Season of Monopoly

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The Monopoly Game at McDonald's is back in nearly 14,000 U.S. restaurants starting tomorrow, bringing with it one in four odds of winning, multiple ways to play, and millions of prizes everyday. This year, customers can find Monopoly Game Pieces on new and old menu favorites including the Big Mac, Filet-O-Fish, 10- and 20-piece Chicken McNuggets, Fruit & Maple Oatmeal, medium and large McCafe Cold Beverages (excluding McCafe Shakes and Large Iced Coffee), Hash Browns, Egg McMuffin, Sausage McMuffin with Egg, large fries, and medium fountain drinks. Prizes ranging from $50 to $1 million, McDonald's menu items, redbox movie rentals, Beaches Resorts Luxury Included Caribbean vacations, EA SPORTS fan trips, a SL MY 12 Nissan LEAF, and more are all up for grabs when customers play the 2011 game in-store and or online at www.playatmcd.com.  

"The MONOPOLY Game at McDonald's is back and bigger than ever," says Douglas Freeland, director of marketing, McDonald's U.S. "With actual one in four odds of winning, millions of prizes, and 125 million winning game pieces on menu favorites, like the Big Mac and Egg McMuffin, winning has never been more exciting."  

The Monopoly Game at McDonald's, now in its 19th game cycle, has produced more than 4.2 billion game pieces.

The 2011 Monopoly Game is available at participating McDonald's restaurants in the U.S. starting September 27 through October 24, or while supplies last. Players can peel game pieces from select menu items to collect property sets for a chance to win $1 million, additional $50–$100,000 cash prizes, and other rewards from this year's promotional prize partners, including SpaWish, Beaches Resorts, EA SPORTS, and Nissan. Also, players can win a $5 or $5,000 Walmart Gift Card, an Xbox 360 with Kinect, a Nissan Z Coupe, and more just by peeling one winning game piece.  

Starting September 27 through November 5, each time a player enters a game code, found on McDonald's game pieces at www.playatmcd.com, they will receive one online game play and one entry into the Nissan Z Online Zweepstakes. Players first select one of three card throw styles, Mr. Monopoly then attempts to throw the card into a top hat. If the card lands inside the hat, the player instantly wins any one of a number of prizes, including $50–$50,000 in cash, EA SPORTS video games and prizes, a $1,000 Walmart Gift Card, a Beaches Resorts Luxury Included Caribbean vacation, and more.

Also, each time a player enters a game code online at www.playatmcd.com they are automatically entered into this online sweepstakes, where one winner will randomly be selected to win a brand new Nissan Z Coupe. When players complete five online plays, that player will receive additional bonus online game sweepstakes entries.  

The Monopoly Game at McDonald's is open to residents of the U.S., Canada, Guam, and Saipan. The Online Game is open to residents of the U.S. and Canada.

Customers are invited to join the conversation about the Monopoly Game at McDonald's online. On McDonald's Facebook page, customers and fans can chat with other fans online, use the "like" feature to share their favorite Monopoly prizes and send reminder postcards. Also, by following @McDonalds on Twitter and tracking #McDMonopoly conversations, Monopoly fans can learn fun facts about the game, hear when prizes are won, and have a chance at winning special prizes from game partners like SpaWish and redbox.