Industry News | April 13, 2011
It's a Celebration at California Tortilla
California Tortilla, a quick-casual Mexican chain, will help customers celebrate not just once, but twice, during April and May.
On Monday, April 18, the chain will become a Tax Day destination by offering free chips and queso to all Caltort customers. Customers can choose instead to enjoy California Tortilla's signature salsa, which is made in small batchees throughout the day with fresh 100 percent roma tomatoes.
“Whether you want to celebrate or commiserate your tax return, there is no better way to do it than with free chips and queso,” says Stacey Kane, director of marketing for California Tortilla.
In addition, to celebrate the anniversary of Cinco de Mayo 2010—California Tortilla’s largest sales day in history—the eatery is rewarding a deserving fan with a free catering party for up to 100 guests. To enter, fans have to tell California Tortilla how they will make use of their delicious winnings, and the public will vote to select the lucky winner.
Submissions are due by April 14, and the top three entries will be posted on California Tortilla’s website for public voting through April 30. The entrant that receives the most votes will be announced on May 1.
The contest comes on the heels of California Tortilla’s newly launched catering call center—855-CALTORT. Customers can get all their catering needs covered in one five-minute phone call including Taco, Fajita, or Burrito Parties.
Fans are encouraged to use any creative method of their choice to enter, such as making a video, writing a poem, penning a song, or even orchestrating a flash mob. To participate, entries can be emailed to firstname.lastname@example.org or mailed to Cal Tort World HQ, 20 Courthouse Sq. Ste. 206, Rockville, MD 20852, between now and April 14.
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