Industry News | July 11, 2005

Jack in the Box Introduces Root Beer Float

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Jack in the Box restaurants has introduced its newest product – the Root Beer Float – a classic ice-cold treat to help you beat the heat.

Made with real vanilla ice cream and Barq’s® Root Beer, Jack’s Root Beer Float is a standout in the chain’s long line of innovative shakes, which include the Chocolate Malted Crunch and Strawberry Banana.

“The Root Beer Float is one of our most popular shakes,” said Michelle Vespa, director of menu marketing and innovations at Jack in the Box. “It’s the perfect summertime treat – it’s easy to sip, ice cold and delicious.”

Jack’s Root Beer Float is available for a limited time at the suggested price, excluding tax, of $1.99 at all participating Jack in the Box restaurants.

Jack in the Box Inc. is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,020 restaurants in 17 states. Through a wholly owned subsidiary, the company also operates and franchises Qdoba Mexican Grill®, an emerging leader in fast-casual dining, with more than 210 restaurants in 33 states. Based in San Diego, Jack in the Box Inc. has nearly 45,000 employees. For more information, visit www.jackinthebox.com.