Industry News | October 12, 2013
Jersey Mike's Brings Back Fan Favorite: Rosemary Parm Bread
Jersey Mike’s Subs, known for its fresh sliced and fresh grilled Jersey Shore-style subs, is celebrating the season with a popular bread option. Rosemary Parmesan Bread is back by popular demand for a limited time only through November 27 at participating Jersey Mike’s locations nationwide. The rich taste of this unique combination of ingredients has enticed many consumers.
Originally introduced system-wide as a limited time offer in 2004, the company received numerous customer requests to bring back this savory selection.
“As with all our breads, each morning, we proof and bake our Parmesan Rosemary Bread in our stores,” says David Altmann, senior vice president, director franchisee operations, Jersey Mike’s. “Right before baking, we sprinkle each loaf with fresh grated parmesan and savory Mediterranean rosemary which bakes into the crust, bringing out the natural deliciousness of your favorite hot or cold Jersey Mike’s sub.”
National advertising and outreach begins now through billboard flights, radio buys, Internet banner ads, Jersey Mike’s e-mail club, and social media.
Jersey Mike’s is known for its authentic Jersey Shore-style subs, made Mike’s Way with onions, lettuce, tomatoes, and a signature blend of olive oil, red wine vinegar, and spices. The company only uses private labeled meats and cheeses that are sliced fresh for each sandwich and piled high on in-store baked bread. Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than fifty years ago.
The secret to all of Jersey Mike’s great tasting breads is…the Jersey water. The company’s bread dough comes from a long-time supplier in New Jersey and is shipped out fresh to locations around the country to ensure that customers enjoy that familiar Jersey Mike’s taste and texture fresh everyday.
Food & Beverage