Industry News | August 18, 2009

KFC Announces Charitable Design Winners

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KFC announced the winners of its Chari-T’s campaign, a contest benefiting KFC Colonel’s Scholars, a charitable initiative providing students nationwide with college scholarships. After many designs were submitted and thousands of votes were cast, three designs were selected as America’s top choices.

First-, second-, and third-place finishes were awarded to, respectfully, Anne Moore from Commerce Town, Michigan; Brian Harkless from Fort Worth, Texas; and Stephen Glenn McClutchen from Sandy, Utah. With nearly 1,800 votes, Moore’s “KFC Key Words” design was crowned the Grand Prize Winner, followed by Harkless’ “Stand With The Colonel” design, and McClutchen’s “Which Came First” design. All three designers are receiving Kentucky Grilled Chicken for a year in the form of KFC gift checks, and for receiving the most votes, Moore will also win $3,000 to continue her fashion career.

“I chose to participate in the KFC Chari-T's Contest because it was benefiting a great cause, the Colonel's Scholars program,” Moore says. “In my design, I tried to incorporate the familiar words and phrases associated with KFC through the years to evoke images of good food and great memories with family and friends.”

Through September 14, the winning designs will be available online for $15 with net proceeds benefiting KFC Colonel’s Scholars.

“The KFC Chari-T’s Contest provided America’s up-and-coming designers with a national spotlight to aid a great cause,” says Javier Benito, executive vice president of marketing and food innovation for KFC. “We appreciate their creativity and are grateful for their support of our efforts to help deserving students pay for college.”

Now in its fourth year, the KFC Colonel’s Scholars’ mission is to empower students to improve their lives with scholarship resources. Each year, a group of 50 or more students are eligible to receive up to $20,000 over four years to pursue a bachelor’s degree at an accredited public university within their home state. In 2009, 75 students received scholarships from KFC Colonel’s Scholars. The program has awarded more than $5 million in scholarships since its inception.