Industry News | August 28, 2009

KFC Launches Value Menu Items with 'Float Thru'

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KFC is launching its newest Value Menu items with a different kind of launch: the nautical launch of its “float thru” restaurant. Boaters who visit the drive-thru window on the water will get a chance to sample KFC’s Ultimate Value Menu items for free.

Throughout the weekend and in conjunction with the 2009 AVP Crocs Cup Championship Kentucky Grilled Chicken Chicago Open, the KFC “float thru” will sail on Lake Michigan, offering boaters, jet skiers, or anyone else aboard a vessel to enjoy a free KFC lunch courtesy of the float thru, located just off the shore of Oak Street Beach, site of the professional volleyball tournament.

“We work hard to promote our delicious menu items in new and exciting ways,” says Javier Benito, executive vice president of marketing and food innovation for KFC. “Our newest Value Menu items, including our Grilled Chicken Value Box, Mini Melts, and Brownie Bites, are a perfect mix of affordable, portable, and delicious. Menu offerings that versatile deserved a unique launch and serving as title sponsor for the 2009 AVP Kentucky Grilled Chicken Chicago Open gave us the perfect platform to do just that.”