Industry News | March 30, 2009

Krispy Kreme Opens Soft Serve Location

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Krispy Kreme Doughnuts (NYSE:KKD) announces the grand opening of its newest Doughnut Factory & Kremery in Winston-Salem, hometown of the legendary brand.

The 2,500-square-foot store, located at 5912 University Parkway, will serve up all of Krispy Kreme's offerings including its one-of-a-kind doughnut varieties; signature coffees and espresso drinks; and its brand new line of Kool Kreme soft serve treats, Krispy Kreme Chillers, and iced beverages.

Krispy Kreme will celebrate the store's opening on Tuesday, March 31 beginning at 5:30 a.m., and the first 100 customers will receive a commemorative Krispy Kreme T-shirt. Customers can also enjoy free samples of Kool Kreme soft serve cones and Krispy Kreme's new mini doughnuts.

The new University Parkway location will be the first store in Winston-Salem to offer Krispy Kreme's Kool Kreme soft serve menu of traditional cones, shakes, and specialty doughnut sundaes, all paired with a toppings bar.

"We are very proud that one of the many stores we plan to open this year is right here in the city where we were founded more than 70 years ago," says Cindy Bay, senior vice president of company store operations for Krispy Kreme.

"The new University Parkway store will be a great place where people can gather or pick up delicious Krispy Kreme treats to share."

A ribbon cutting ceremony at 10 a.m. will feature Krispy Kreme executives, including Jim Morgan, president and CEO; Cindy Bay, senior vice president of company store operations; and Steve Wymer, market manager for North Carolina.

The store marks Krispy Kreme's fifth Triad location and is expected to employ approximately 30 people from the Winston-Salem area.

Pattie Petty, founder and CEO of Victory Junction, will attend the ceremony and announce a limited-time charity promotion between Victory Junction and Krispy Kreme. The company's support will help children with chronic medical conditions or serious illnesses by providing them with life-changing camping experiences.