Industry News | July 21, 2004
Krispy Kreme Puts Doughnut Flavor in a Drink
Krispy Kreme is introducing a new line of frozen blended beverages. The four flavors include raspberry, latte, and double chocolate, but perhaps the most notable is the Frozen Original Kreme, which the company says captures the flavor of its original glazed doughnut.
Customers can also choose to add coffee to the Frozen Original Kreme and double chocolate flavors.
"The launch of our new frozen blended beverages is part of our ongoing effort to align our coffee and beverage offerings with our brand image," Krispy Kreme president and chief exec Scott Livengood said in a statement.
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