Industry News | July 16, 2008

Marble Slab Introduces Four New Flavors

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NexCen Brands Inc., parent company of Marble Slab Creamery, announced the next four flavors for their Premiere Fridays summer celebration. Marble Slab has been rolling out the red carpet every Friday in honor of 16 new blockbuster ice cream combinations, each correlated to a current Hollywood movie premiere. The first showing began Friday, May 30, and a new combination will be presented each subsequent Friday through the first week of September.

Marble Slab’s guests have been getting a taste of Hollywood while walking the red carpets during Premiere Fridays. Store decorations mimic the glitz and glamour of Hollywood movie sets, and movie slates displaying, “Now Showing” and “Still Serving” feature the current premiere and previous week’s combinations.

Coming soon to Marble Slab Creamery are:

• July 18 –“Dynamic Duo Dark Chocolate,” a combination of Double Dark Chocolate, Caramel, Chocolate Chips, and Snickers.

• July 25 – “Unidentified Fudgy Object,” a combination starring Sweet Cream, Fudge, Chocolate Sprinkles, and Crushed Oreos.

• August 1 – “Mummy Crunch,” featuring Creamy Peanut Butter, Caramel, and Butterfinger. will

• August 8 – “Marshmallow Moon Landing

“Marble Slab is pleased to premiere the next four ice cream combinations in the Premiere Fridays’ salute to Hollywood movies,” says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. “Customers are also invited to celebrate 25 years of gourmet flavor and ice cream innovation this summer with Marble Slab for our Silver Anniversary.”