Industry News | September 28, 2009

Minnesota Wendy's Goes All Digital

Wendy’s FourCrown, a Minnesota Wendy’s franchisee, announced that its Eden Prairie, Minnesota restaurant became the first quick-service restaurant to be an all-digital restaurant. It is comprised of outdoor and indoor digital menuboards, including a three-LCD outdoor digital menuboard, a single-LCD outdoor pre-sale board, and a set of indoor LCD digital menuboards. Their digital restaurant also includes an integrated POS solution with digital customer-facing displays, back-office system, and a kitchen video display system.

The promotional content of all 12 LCD screens inside the Wendy’s store (four digital menuboards, four OCD units, and four digital POS boards) can be controlled from any computer with an Internet connection and valid credentials. The outdoor digital menu boards and the POS system can be as well. Among the outdoor units are the single-panel pre-sale board and the triple-panel digital menuboard. Menu items are displayed with full animation in millions of colors with virtually limitless content rotation and product promotion space.

WAND Corporation provided the digital equipment for Wendy’s FourCrown. The POS terminals are designed with customer-facing displays (also called “inside order confirmation displays,” or iOCD units) that work with the WAND POS system. The iOCD units are designed to confirm customer orders, reducing transaction time, improving order-taking accuracy, and increasing customer satisfaction.

Throughout the entire day, sales, labor, food-cost, and other data are compiled, continually available in real-time dashboards. At the end of the day, a complete report can be viewed, both by store-level management as well as by Wendy’s FourCrown executives. The result is a snapshot of the business’s overall health, its specific systems, what’s working, and what isn’t, allowing for a rapid discovery process and response time that is quick and reliable.