Industry News | December 30, 2009

National Pastrami Day Celebration Set for Togo's

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Togo’s Eateries Inc. announced it will celebrate National Pastrami Day at all 242 franchised locations on January 14. The first 100 guests at each Togo’s location will receive one free Mini Classic Pastrami Sandwich from 3 to 5 p.m.

“Togo’s has been serving the best pastrami sandwich on the west coast for almost 40 years,“ says Tony Gioia, Togo’s chairman and CEO. “We invite all Togo’s fans to celebrate National Pastrami Day with us January 14 by enjoying the great taste of our famous Pastrami sandwich”

Togo’s Mini Classics, which debuted in December, feature six of Togo’s sandwiches, including its hot pastrami, in a smaller-sized version for $2.50 each.

“Our classic pastrami sandwich is now offered in a size for smaller appetites and snacks as a Mini Classic and we wanted to share them with our fans on National Pastrami Day,” says Renae Scott, Togo’s vice president of branding and marketing. “Our hope is to remind our guests about our fantastic pastrami and add a little spice to their lives on January 14.”